About Us

A UK based, family-run beauty company bringing together premium brands under one roof.

Beauty Brands

400+

Products

284K

Trees Planted

14K+

Tonnes CO2 Offset

01 — Invogue About

Invogue

Invogue Limited is a British beauty company creating, developing and supplying a portfolio of trend-led beauty brands to retailers and distributors around the world.

Founded in 2008, Invogue has grown from a family business into an international beauty brand house, working across beauty tools, accessories, cosmetics, nail care, lashes, gifting and male grooming. Our brands include Brushworks, So Eco, Nail HQ, Eye Candy, Invogue, Aristocrat and Killer Lips, each designed to deliver quality, innovation and accessible beauty to today’s consumer.

We work closely with our manufacturing, distribution and retail partners to bring products from concept to consumer, supporting every stage of the journey from product development and packaging through to retail activation, merchandising and marketing.

Our products are sold through trusted retail partners, marketplaces and distributors across the UK, Europe and international markets. With warehouses in both the UK and US, we are well placed to support fast-moving retail opportunities and global growth.

At Invogue, we combine creativity, commercial insight and operational expertise to build beauty brands that respond quickly to emerging trends, while delivering strong value, standout design and products consumers love.

02 — Sustainability About

Sustainability

Invogue is proud of the positive impact achieved through So Eco’s partnership with Tree-Nation. As of 6th March 2026, sales of So Eco products have supported the planting of 288,849 trees, offsetting an estimated 14,494.52 tonnes of CO₂. The So Eco forest now covers 120.31 hectares, and as the brand continues to grow, so does its contribution to global reforestation projects.

As part of its wider commitment to more responsible beauty, Invogue is also focused on reducing plastic across its supply chain. The majority of retail packaging across Invogue’s brand portfolio has been changed from plastic to carton board, with continued investment in recycled materials for both products and packaging. For So Eco, this commitment extends to FSC-certified, recyclable, plastic-free packaging printed with soy inks, alongside a product range designed around carefully selected materials, including natural materials and post-consumer recycled materials where possible.