So Eco
Mindful Beauty
So Eco is synonymous with beauty accessories that reflect thoughtful beauty. In response to the growing issue of excessive plastic packaging, we actively address these concerns. Our brand is dedicated to mindful practices, ensuring that both our products and packaging are made with carefully chosen materials.
Proudly accredited by PETA as Cruelty-Free & Vegan Friendly, So Eco stands out for our unwavering commitment to quality and integrity. By carefully selecting every component, we have established ourselves as a trusted name in beauty accessories and built a brand that values thoughtful, high-quality products.
So Eco Bestsellers Products
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The Mission Behind So Eco
So Eco is dedicated to offering carefully crafted, mindful beauty products and accessories. Thoughtful choices guide our processes.
Alongside the production of our beauty tools, we champion being a brand that supports reforestation efforts by planting trees. Choosing So Eco means supporting a brand that shares your values and takes tangible steps to make a positive impact.
Our Beauty Accessories
So Eco proudly offers a select range of makeup brushes, haircare, skincare, bathcare and beauty accessories, all crafted from carefully selected materials. Our aim is for all So Eco products to be made from natural materials or a minimum of 60% Post-Consumer Recycled Materials.
Our commitment to thoughtful beauty also extends to our packaging. So Eco product packaging is FSC certified, recyclable, plastic-free and printed with soy inks.
So Eco’s partnership with Tree-nation
So Eco’s Partnership with Tree-nation
As a brand that focuses on mindful beauty, So Eco supports the efforts of reforestation through its partnership with Tree-nation. We plant a tree for every 100 products that So Eco sells.
Sales of So Eco products have led to the planting of 288,849 trees, offsetting 14,494.52 tonnes of CO2, as of 6th March 2026. To put this into context, the average household vehicle emits around 4.6 tons of CO2 per year.
The forest now covers an area of 120.31 hectares, as of 6th March 2026.
